Buyers, the ball is back in your court—and you’re starting to see it in the numbers. Gone are the days when every listing sparked a bidding war that left you dizzy. As sales slow down this winter, sellers are getting serious about making deals—and that means more price drops, sweet upgrades, and incentives you don’t want to miss.
If you’re shopping for a new build, the discounts are everywhere. Builders are offering bigger price cuts and extras, more than we’ve seen in years. According to the National Association of Home Builders, more than a third of builders trimmed their prices this February, averaging a 6% reduction. That’s not all: nearly two-thirds are tossing in bonuses like help with closing costs, lower interest rates, or design upgrades to help buyers stretch their budget further.
Some builders are stacking the perks. Highland Homes, for example, is slashing up to half off on design upgrades—think $100,000 in value—and tossing in $10,000 for closing costs on select homes through March. Over at David Weekley Homes, you might snag a mortgage rate as low as 4.99% if you go with their preferred lender. If you’ve been waiting for a sign to jump in, this is it.
And it’s not just the new-home market feeling the pressure. Sellers of existing homes are having to step it up, too. By late 2025, nearly 1 in 5 resale listings had been discounted, and some homes had seen three or more price cuts before finding a buyer. In places like Austin, Texas, that number is even more dramatic—22% of listings had multiple reductions, which is double the national rate.
The message for sellers? Price it right from the get-go. Your home is worth what someone will pay for it—not what you wish it was worth. Overpricing means your home could get ignored altogether, and you’ll end up chasing the market down instead of getting ahead of it. If you’ve already bought your next place or need to move fast, realistic pricing is your best friend. Overpricing and price reductions later, making the home equivalent to the actual value - buyers to wonder... "What is wrong with this home? Why hasn't it sold?" But sellers, don’t panic. Even with all the markdowns, most homeowners are sitting on a mountain of equity. Since early 2020, the typical homeowner has gained about $130,000 in home value. Yes, competition is steeper now, especially in cities with plenty of homes for sale, but most sellers are still ahead.
For buyers, this is good news—affordability is finally improving. Wages are rising faster than home prices, and mortgage rates have dropped to their lowest level in three years. According to Lawrence Yun, chief economist at the National Association of REALTORS®, homes are now the most affordable they’ve been since early 2022.
And for anyone worried about a housing crash, the data just doesn’t support it. Distressed sales like foreclosures are at historic lows, making up just 2% of all sales in January. The market is adjusting, not collapsing.
So whether you’re buying or selling, there’s opportunity out there—you just need to know where to look, price smart, and be ready to move when the timing feels right. The market’s shifting, and both sides have a chance to win.
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